how can editorial links help

How Can Editorial Links Help your Website?

Editorial links are links that are resultant from a particular website or blog using excellent marketing strategies and containing exceptional content that distinguishes them from competitors. What makes editorial links special is that they are naturally occurring, in that they do not come as a result of a direct request by you but rather because your site was exceptional to the degree that another site made the tactical decision to your material as a point of reference.

An easy way to understand the importance of editorial links is to think of the concept in terms of a linear journey where your site or blog travels from Point A to Point B.

how can editorial links help

Point A

(Initial stage - no exposure, credibility, or domain authority)

Point B

(Where you want to be - providing top-tier content, credibly branded, trustworthy, selling products and services, and amassing a strong collection of editorial links , guest posts and backlinks)

How do you get from Point A to Point B? In a word, content. There are undoubtedly many other elements involved with building a brand and online identity to cultivate a presence in the online world.

However, the endeavor of achieving distinction in a highly-saturated, seemingly impenetrable market begins with your ability to produce exceptional content that is persuasive, useful, informative, and flawlessly written to connote an aura of expertise.

Expertly written content will inevitably begin to attract readers, and you will build a follower base and increased audience. Many of those followers and audience members may have reputable and top-quality sites of their own and decide to use your site as an editorial link due to the exceptionally written content you implemented.

Everytime someone decides to use you as a source or reference and use your content in an editorial link; your online credibility starts growing immensely. Without soliciting others for linkage, support, or opportunities, people are instead turning to you for exceptional content and using it as a reference for their own needs; consequently, your online prowess grows right along with your increasing follower numbers and expanding profit-based opportunities.

Point A is where you begin; your mind brimming with brilliant ideas and concepts that you want to bring to actualization as soon as possible, you are well aware that you have a site with no domain authority or respectable ranking whatsoever.

Point B is where you want to be; it's not the endpoint, rather it's the culmination of hard work, innovation, and the implementation of critically important brand-building strategies such as developing premium, high-grade content, sourcing top-quality guest bloggers, and endeavouring to make your site a well-polished haven of top-notch highly-relevant material that connotes expertise, credibility, and trustworthiness.

Read on below to learn more about how editorial links provide immense benefits such as creating superbly positive effects on search engine optimization, assuring compelling, influential, and effectual top-tier premium content, and reinforcing your site’s core and essential foundation to become rock-solid, enduring, and relevant for years to come.

Editorial links are on fire right now and are the most substantial indication of authority that can be bought or produced otherwise. When site and blog owners are able to obtain editorial links from internationally recognized sites such as Forbes, The Huffington Post, and Business Insider, they are effectively given an unspoken yet undeniable seal of approval by that company to inadvertently inform Google of its status as a trusted site. As a result, authority, credibility, and trustworthiness can increase massively, sometimes as quickly as overnight.

Undeniably powerful, editorial links have endured throughout the recent explosion of link building strategies, gimmicks, and ploys that have become so prolific on the internet. Emerging as a venerable, compelling and winning apparatus that website and blog owners can easily take advantage of, editorial links are akin to an electronic pot of gold at the end of a rainbow.

how can editorial links help

It’s a well-known fact throughout the bustling online blogging community that amassing a durable collection of editorial links is integral to properly building search engine optimization and increased traffic. Additionally, to achieve rapid, effective, and sustainable improvement in search engine optimization via the implementation of editorial links-based strategies, you will unequivocally need to have the editorial links arrive from authoritative websites that are well known, respected, trusted, and have a decent degree of domain authority.

Editorial links are influential self-motivation tools as well. Many link-building aficionados proclaim, “Content IS King,” and they are absolutely correct. Content is, in fact, king and the way to ensure that your site has top-tier premium content fit for a king (or hopefully, internationally recognized companies of renowned status who might use your site as an editorial link) is to:​

  • Hire professional in-house writers who will provide you with reliable high-caliber written content
  • Employ the services of a Guest Posting Services company who will take much of the guesswork and frustration involved in the process of sourcing top-quality writers who can produce premium content
  • Become an exceptional writer yourself

Unfortunately, hiring in-house writers is out of the question for many site and blog owners as the expense involved can be exorbitant depending on how much content you intend to put out on a daily, weekly, or monthly basis.

Many website and blog owners end up taking on the writing responsibilities themselves and are often sorely disappointed when they find that their domain authority and overall ranking has failed to budge for a considerable amount of time.

Most people end up employing the services of a guest posting company such as, who offer affordable package deals that are budget-conscious yet encompass top-quality writing that is compelling, inviting, and engaging.

Lastly, editorial links provide you with highly desirable, much sought-after back-links that serve to reinforce and strengthen your online presence and prowess. In referencing your site, content, and work for their own purposes, other site owners are in essence advertising you and your brand for free, while also giving you a stamp of approval and an unspoken but highly understood seal of trust.

In an online world full of companies and individuals eager to take your money, trust is a concept that is of paramount importance. In today’s modern times, consumers are capable, careful, and cautious.

Appealing to consumers in a way that makes you, your brand, and your site endearing, trusted, and widely recognizable is a massive step towards gaining a sustainable foothold. A niche in a world where businesses, domains, and ideas go bust every day due to an inability to reach out and cultivate a relationship with consumers and followers.

Editorial links stand in stark contrast to nearly all other types of links and are the ultimate accolade for bloggers and site owners. Often far more valuable than links obtained through SEO or otherwise, editorial links help to create a substantiated presence, are powerful elements that are fundamentally integral to the potential success of your brand and online identity building efforts, and are the very foundation upon which a successful online business, blog, or site can be built.

Contact us to today and let us partner with you to provide you with rapid, high-quality results as we help you comprehensively transform your website into an authoritative online destination for the product, passion, or service you specialize in.

With our professional expertise, we will help you quickly develop top-caliber content that is well-written, concise, and fully relevant to the important information that you wish to convey. With our hands-on, personalized strategies catered just for your needs, we will help take your company to the next level and beyond.

About the Author